American Crew presents Light Hold Texture Lotion, a thickening styling lotion that adds volume and separation to the hair.  Formulated with a duality of purpose – sea salt provides hair with unconventional texture while maintaining movable hold. 

Use either on wet or dry hair to create a disconnected look.  Light hold.  No shine. Work desired amount directly onto damp or dry hair from roots to ends. 

Create your style.