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Liquid Line from American Crew presents Groom, an easy to apply, versatile lotion that adds texture and definition. Light-weight and water-based, Groom is formulated with a duality of purpose – allowing your hair to bend and separate without stiffness or flaking. Flexible hold lets you create styles that fall to gravity. Medium hold. Low shine. Dispense desired amount into palms. Rub hands together and work throughout damp or wet hair from roots to ends. Add product to dry hair if you desire more stylised definition. Ideal for use on finer or thinning hair with length.